Toplyne Personas

What are personas?

Personas describe a set of characteristics and behaviours based on which your customers are grouped together.

Why are personas important?

For each customer persona, there is an economical GTM playbook to achieve business outcomes without impacting their experience. You would want to action customers who have churned differently compared to customers who are highly engaged with your product. A customer who runs a risk of churning out should be assisted by high touch sales motion. Whereas, a customer who is highly engaged and is showing strong promising signals can be converted via an in-product nudge

How does Toplyne create personas?

We analyse your every customer's product usage history and classify them into following 6 personas based on their recent activity, engagement levels and age